SWAROVSKI Elements, London Launch

WHAT SWAROVSKI Elements, Launch

WHEN 19th October 2010

WHERE  Swarovski Elements Store in Malbourgh Street, London

Last week, I was invited to celebrate SWAROVSKI launch, the designs were unveiled in London for the first time at Swarovski Elements Store in Malbourgh Street, London alongside a special fashion show and exhibition of traditional wear, evening gowns and glittering hot heels. The highly-anticipated Jawaher collection was the latest initiative for fashion-savvy shoppers in the Middle East.

The event celebrated the modern Arab woman and Glamour of Arabic women today, a handful of world-renowned designers  have created exclusive pieces for the new Jawaher Jewellery collection using crystal as a creative material to fuse contemporary glitz with traditional Middle Eastern tradition.

The highlight of the night was seeing the models walk around showing off the opulent collection of crystal-encrusted traditional wear, created by the Middle East's most influential designers and all made with Swarovski Elements.

 The exhibition opens 20th October and opens until 01st November at the Swarovski Crystallised Concept Store.

Special Thanks to everyone at the Swarovski Team for a entertaining evening.  

iRATE

       Dazzling = 9/10

For more info visit http://www.swarovski-elements.com/