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14 November 2010

Longines Dolcevita Launch

WHAT Longines Dolcevita Launch
WHEN 3rd November 2010
WHERE Baglioni Hotel, 60 Hyde Park Gate

"  Longines Dolcevita Launch "


Last week, I was invited to the UK launch of Longines Dolcevita watches.


Longines’ Ambassador of Elegance Kate Winslet has presented the new additions to the Longines DolceVita collection along with the Bollywood icon Aishwarya Rai Bachchan and the Asian filmstar Chi Ling Lin. Combining steel with different colours of gold, these latest creations lend a new image to the paragon of watchmaking elegance launched in 1997 that has proven highly popular ever since. The Swiss watchmaker’s three star ambassadors were wearing the new Longines DolceVita models during a gala evening at the Villa Miani high above the Eternal City, where a film featuring the three famous faces was shown for the first time.
 

With a dress code of  "Hollywood Glamour", London descended on the Baglioni Hotel, on the 3rd to help celebrate the launch of the Longines "Dolce Vita" watch and collection.  With the tube strike in full bloom nothing  was stopping the fashion pack and press.  The event was a very upmarket affair with champagne on tap and beautiful snacks such as mushroom risotto and mini ice creams on hand for guests.



Ambassador Aishwarya Rai


Ambassador Chi Ling Lin


Ambassador Kate Winslet

ABOUT LONGINES AND THE WATCH.....

The Longines DolceVita collection embodies the brand’s vision of contemporary elegance. Launched in 1997, this collection has been extremely successful throughout the world, models being worn by women who appreciate refined elegance with timeless style. The collection is characterised by the harmonious rectangular shape of the case, which can easily be used as a basis for a variety of versions. Now Longines has created a new image for this collection of contemporary elegance by using different colours of gold to enhance the brilliance of the steel parts. With a choice of versions guaranteed to please all tastes, this new creation is available in three sizes, with a choice of dials, in steel and yellow gold or steel and rose gold, some versions set with diamonds. Longines revealed these new additions to its collection at the gala dinner in Rome – the heart of the Italian “dolce vita”. With this new variation that combines steel with yellow gold and steel with rose gold, Longines’ famous watchmaking elegance has gained a new dimension.
For more info about Longines and the "Dolce Vita" Collection visit

http://longines-dolcevita.longines.com/



Harrods Chiefs

The night was a great success, guests were served quality food by Harrods chefs, Champagne, Cocktails, Canapes and exquisite goodie bag. 


Special Thanks to Lucy & UK Swatch Group & Baglioni Hotel for a wonderful night.
iRATE
Gorgeous 9

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