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8 November 2010

Police Eye wear Blue Lens' Launch

WHAT Police Eye wear Blue Lens' Launch
WHEN 8th September 2010
WHERE The Sactum Hotel, Soho

" Blues Are The Winners " 

I was invited to the launch party of label Police unveiled their Sun 2011 ‘Blue Lens’ Collection which place at The Sanctum Hotel in Soho, London. I have always been a fan of Police eyewear and watches. So this was a wonderful experience to meet up close and personal Bruno Palmegiani (founder of Police) and Maria Battaglia (PR Coordinator) were on hand to share their comprehensive knowledge of the brand. Both Maria and Bruno were truly wonderful characters and spiced up the night. Having a one on one with them both allowed me to understand more about the brand that i've always liked as well as seeing the creative talent behind it all.

Bruno Palmegiani (founder of Police) and I

The GORGEOUS New Collection
In essence, the new collection celebrates the timeless and icononic Police Eyewear to create outstanding classic look yet so fashionable. Throughout the evening I mingled with the gorgeous team at SurgeryPR, key bloogers, models, press and more. The evening was a huge success while we were served with Champagnes, Cocktails, goodie bags containing the Police brand books, press releases and ‘dog tag’ necklaces as well as danced away to Sunday Girl’s DJ’ing.

Attendees included; Laura Whitmore, Prince Cassius and Radio 1 DJ Nihal plus journalists from Vogue, Time Out, Tank, Super Super, Live, Front and Cosmopolitan.

Models in Blue Lens' Eye wear

Guests

Bruno Palmegianiand & Friends
A BIG Special Thanks to team at SurgeryPR and Holly Goodchild for a marvelous evening. 

To Buy Please visit: http://www.police.it/home_eng.php

iRATE
     Blues Are The Winner 10/10

2 comments:

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  2. Wish I was there with you! Great post and event! x

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