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9 November 2010

Wrangler "We Are Animals launch"

WHAT Wrangler "We Are Animals launch"
WHEN 22nd August 2010
WHERE Mahiki, London 


" Wrangler... Pure Quality " 

Few months ago I was invited to Wrangler Jeans Launch of " We Are Animals' at Mahiki London. Ever since Wrangler unleashed their interactive campaign I have been wondering what they will be doing next. Now the premium jeans label has brought something rather unorthadox to the table! Have you ever been asked to just stop thinking.. yes, no? Well Wrangler are going to be asking everyone to stop thinking, to just drop everything and allow their bodies to take control.



The new campaign is called “We Are Animals” and it will be happening here in London in September. You will attend a series of events in top secret locations and you will have to stop thinking and take a risk in going there because you will have no clue whats going to be happening.



Stop Thinking will launch in Summer 2010 and is set to challenge the UK public to live by their instincts, the sentiment at the core of ‘Wrangler, We Are Animals’.  Challenging our innate human fears of height, depth, speed and fear of the unknown, Wrangler will push participants to their adrenaline-fuelled limits through a series of top secret events. 

A BIG Special Thanks to team at SurgeryPR and Holly Goodchild for a FUN evening. 

Please visit: http://www.stopthinking.co.uk/

iRATE
Superb Quality 10/10



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