25 December 2010

POLO JEAN Launch & Art Stars

WHAT Ralph Lauren Arts Polo Party
WHEN 6th December 2010
WHERE Philips De Pury 

" POLO JEAN Launch & Art Stars "

Recently, Invited and dressed for the re-launch of Polo Ralph Lauren Jeans. The night was to also celebrate the collaboration of 43 European emerging contemporary artist who were commissioned by Ralph Lauren to design a (the connection being the new Polo Jeans logo, which uses the stars and stripes of the American flag). Each of the unique designs were auctioned off throughout the evening with all funds raised going to the Teenage Cancer Trust. As the statistics goes, every six young person in the United Kingdom are diagnosed with cancer so it is a good thing the support Polo Ralph Lauren and Co will help give more young people a fighting chance against cancer.

They were commissioned to adapt a blank canvas in the form of a 3D denim star and to interpret the inspiration behind the. Polo Jeans Co identity, investigating all facets of iconic American culture that has created the essence of the brand.

The cocktail party and reception for the ART STARS exhibition was an exceptionally brilliant night with cutting edge contemporary art, art lovers and music. DJ sets from Jamie xx (The xx), Leo Greenslade (club night YOYO), Jack Savidge (Friendly Fires) and a live performance by Johnny Borrell (Razorlights) kept the lively crowd in high spirits until the much-anticipated live auction for a selection of exclusive pieces from Europe’s most exciting young artists. On the night Razorlight front man Jonny Borrell preformed to a celebrity packed crowd including Princess Beatrice, Xfactor’s Brian Friedman and top models such as Edie Campbell. The night was a huge success and lots of money was raised from the live and the silent auctions and all for a great cause.  

Simon de Pury, Chairman of Phillips de Pury, auctioned a selection of eight ART STARS and a lively bidding battle from the audience raised a significant amount for the benefit charity Teenage Cancer Trust. There are just a few short days to see all the stars together at the exhibition at Phillips de Pury – all the stars that weren’t sold during the live auction are available for silent auction until Friday, 10th of December.

 Special thanks to the GORGEOUS Ralph Lauren Press Team for a spectacular night and the success for Polo Jeans Co.

 Outstanding 10/10

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