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21 January 2011

Kirk Originals EXCLUSIVE Interview

WHAT Kirk Originals 
WHEN 22nd January 2010
WHERE Kirk Originals, 6 Conduit Street, W1

" Beauty lies in the eyes of Kirk Originals "

EXCLUSIVE Interview:


The new Kirk Originals store has been the talk of the town, opening its flagship on Conduit Street. We are so lucky to appreciate the exclusivity as the store will consist of the full Kirk Originals collections in the whole world.
With the futuristic and artistic store design the collection does not disappoint but stamps Kirk Original on the map forever to stay. The interior are super modern, super chic as well as the frames. 

Jason:
Before we start I just want to thank you (not in the interview obviously) for your enthusiasm and support for Kirk Originals. We greatly appreciate it and are really looking forward to meeting you. JK
(Sweet words that I had to use - I do heart KO) 

How would you sum up Kirk originals into 3 words?
 irreverent, individual, inLondon (I cheated, a little)

What's the story behind the brand?
Jason's grandfather, Sidney Kirk, and his brother Percy, were optical designers, true pioneers who changed the whole eyewear industry in the 1920s and 1930s. They were the first optical company to have motorbike couriers to speed up delivery and the first to have a dedicated publicity department. Jason's Dad was an optician but the profession did not appeal to the next generation until, when helping his Dad clear out his practice, he discovered boxes of beautiful 1950s and 60s frames that Sidney and Percy had designed. Together with Karen, a graphic designer by trade, they set about creating a unique style based on the work and principles of Kirk Brothers, notably that they would never launch a product unless it brought something new to the market. 
What are/ were your inspirations?
Inspiration can come from anywhere. Rarely from fashion, it is usually from attitudes. We enjoy taking an oblique approach to design. It is a challenge creating something new, trying to inject fire into an industry traditionally seen as conservative and ultimately making something that people LOVE to wear. I never accept "well, if I have to wear glasses I would want to wear these" - we want to create a feeling of excitement every time you reach for your eyewear.

Im in love with the kinetic collection and believe its "The Hottest Eye Wear in Town" - may I ask if you have a favorite?
Thank you. I love the Chip from the Kinetic Collection too. I am a sucker for the skull motif....the lenticular imagery makes it disappear like a ghost and then re-appear in flames.

Who would you like to see wearing KO?
You, of course. And then if we were invited to pick someone else ...... It is always gratifying to see the stars in Kirk Originals. It is always lovely to see my heroes whose music shaped my youth but, above all, it is the most gratifying when you meet a normal every day shopper whose face lights up when they put on a pair of our glasses. If you are going to push me to name one person......Prince, a true talent, a maverick genius who ploughs his own furrow and makes his own independent decisions. I have a lot of respect for him.

The layout of the store is so creative - where did the concept come from?
Karen and I worked with a superb design company called CampaignDesign. We wanted to bring the glasses to life, to give them a personality with which you can have a relationship. It is not often you hear people talking about their eyewear with the same affection as you do a favourite shirt or well loved shoes but some of our frames even have their own Facebook accounts and you can befriend them....and get a good conversation out of them!

Do you see yourself expanding in the future and abroad?


Definitely and in the not too distant future. Kirk Originals already sell in 45 countries but we want to increase our retail presence and try to change the way that people buy eyewear....a bit like Sidney and Percy.


What are the 3 items you could live without?
Friendship, enthusiasm and hope. We are not very materialistic. We love a buzz, things going on, excitement.
Do you want three physical objects? OK. A chess set. A pencil. A challenge. (Is that two and a half?)




A special THANK YOU to Jason and Karen for the wonderful answers as well the amazing Mercedes and Davina.


For more information please visit the amazing site at: 
www.kirkoriginals.com

iRATE
 EYE CATCHING  10/10

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