27 February 2011

Ascher Store Launch

WHAT Ascher Store Launch
WHEN 27th February 2011
WHERE  211 Brompton Road

" Ascher Store Launch "

A few weeks ago, I was invited to one of the most interesting and historical preview nights. As part of London Fashion Week Ascher launched a pop up store on 221 Brompton Road. The event was truly a delight and consisted of guest such as Guests included Bloggers and Fashionistas, couturier Tomasz Starzewski, actress Greta Scacchi, interior designer Tessa Kennedy, theatre director Sir Peter Hall, actress and film maker Somi Guha, Toby Anstruther, and more.

Ascher is a family owed company with such an immense rich history. Ascher was the first to approach contemporary artist to design fabrics and scarves. Including Matisse, Moore, Sutherland and Zao wou-ki. It is also worth mentioning that these artist were not given any rigid guidelines or restricted in any form or what so ever as far as coming out with a design was concerned.  Up until now, Ascher continues the tradition of creating very rich beautiful fabric and accessories. On display are framed on the walls of 30 vintage Ascher scarves  some in silk, some in other fabrics, they were silk-screen printed by masters and commissioned by Zika from 51 of the greatest names in the 20th Century art.

On the wall, they display photocopies of archives of hand written and typed letters to the genius Zika Ascher and photographs. So historic and absolutely Fascinating.

The entire S/S 2011 scarf collection will be there, to view and to purchase, featuring scarves screen-printed on gorgeous silk twill, silk chiffon and the softest cashmere.  The new A/W 2011 collection will also be launched (but not available for purchase to the public yet).

The pop-up opens on 18th February and runs till March 15.  But, the pop-up store is now opened to the public till the 15th March 2011.Free entry. Open 10:00 – 18:00, Monday – Saturday.  221 Brompton Road, SW3 2EJ.
Many thanks to Jenny Hall and Claude Communications being a great host.
Superb 8/10

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