22 February 2011

DIESEL AND ADIDAS collaboration Launch Party

WHEN 17th February 2011
WHERE East London

" Vice Magazine celebrating DIESEL AND ADIDAS collaboration Launch Party " 

Last week, I was invited to the launch party of DIESEL AND ADIDAS collaboration teamed up by Vice Magazine. Part of London Fashion Week our pals at VICE are having their own shindig celebrating between Diesel and Adidas to produce a limited edition trainer range, which they unveiled at a party in east London.

Adidas Originals and Diesel, two global lifestyle brands that share common values such as authenticity, self-expression and creativity for the fashion forward, have come together again in the spirit of unconstrained exploration and collaboration to introduce a limited edition sneaker series.

After the two brands joined forces for their special denim collaboration in 2008 a new idea was born to develop an exclusive Diesel/ Adidas Originals sneaker collection: five classic Adidas styles re-designed by Diesel, launching 2011, with only 10,000 pairs available globally.

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