20 February 2011

Jaeger London

WHAT London Fashion Week
WHEN 19th February 2011
WHERE www.jaeger.co.uk

 " Jaeger London "

During London Fashion Week, Jaeger London is alwasys one of my favorite British brands to show during fashion week. Jaeger London fall 2011 collection had bold color combinations , mustard pea coats, oversized lapels , plaid and colored trousers for fall.

Not only are the cloths so wearable but so stylish. It wasn’t about individual pieces as much as it was about how to pair items together. This was purely a colouring masterclass ranging from monochrome and browns to autumn colours and brights. Winter being Winter, the coats and jackets were to be the statement pieces; from oversized floor length coats with large collars to slim-fitting with minimal belt and box themed pockets.

How would you describe the Jaeger London woman? “For me, it is not about a particular muse or idealized woman. My ideal customer is any woman with a sense of style and personality – I love to see someone make a piece their own, adding their own character to a look.”

A special thanks to Press Team at Jaeger London
Vivid 10/10

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