15 February 2011

Body Launch Press Launch

WHAT Body Launch Press Launch
WHEN Tuesday 14th February 2011  
WHERE www.thebodyshop.co.uk
" Introducing the First Ever 100% Biodegradable Shower Gel Range "

Today, I was invited to the Body Shop press launch at Century to view the First Ever 100% Biodegradable Shower Gel Range. Earth lovers are the second product range launched and available by The Body Shop to hold the new eco-conscious label. 

 As the original, natural ethical beauty company, The Body Shop is passionate about its “Protect the Planet” core value. The amazing new earth lovers are 100% biodegradable shower gels, which you can have a blast in the shower with silky soft, soap-free, non-drying formulas that are gentle on your skin and the planet.
Available from March 2011 on all Body Shop stores nationwide, earth lovers™ shower gels  retail only at £5.00 and are infused with goodness, featuring a blend of herb and fruit extracts and Community Fair Trade aloe vera to leave your skin naturally fragranced and super soft. Choose from a selection of six refreshing fragrances to keep your senses alive every day of the week.

My favorite are:
Start your day refreshed and revived with Mint & Cucumber. An energising herb, mint has been used extensively in Eastern and Western medicine for its antiseptic properties and to hydrate and rejuvenate the skin. There’s a reason why we say ‘cool as a cucumber’; its cooling and soothing powers are often used externally to treat minor skin complaints.  

 What does the eco-conscious symbol mean to me and the environment?
The eco-conscious symbol was first introduced in the Rainforest Hair Care range in 2010.

It is a promise that products carrying this symbol:
·       Respect the aquatic environment so the fish in the sea are protected
·       Are made from biodegradable formulas. This means the foaming agents readily break down in the environment as soon they are washed down the plughole use a minimum of packaging waste, and are made of post-consumer recycled wherever possible.

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