24 March 2011

Austin Reed Q Club Party

WHAT The Big Red Management & Austin Reed party
WHEN 24th March 2011
WHERE Austin Reed, Regent Street

 ' Austin Reed Q Club Party '  

Last night, I was invite to The Big Red Management & Austin Reed party. The dashing event was pretty swank – the atmosphere was electric. Sport met style as Austin Reed and Big Red Management hosted an evening with international and national rugby players at Austin Reed’s exclusive Q Club in Regent Street.

Guest met the Q Club Ambassadors England Rugby Captain Lewis Moody , Lewis Moody, Ben Foden, Tom Varndell, Sam Vesty, Dave Atwood, Ollie Kohn, Calum Clark, Will Skinner, Alex Grove, Will Bowley, Chris Pennell, Rob Higgitt, Matt Kvesic were also present and represented a sophisticated blend of spirited energy, classic style and contemporary cool in there Austin Reed bespoke suits. 

Guests enjoyed a Q and A with Lewis Moody and Ben Foden, MC’d by Sky Sports presenter, Alex Payne, looking very dapper sporting their Austin Reed suit. 
The party took place at our Regent Street store which was attended by sport stars and fashion bloggers such as Diary of a ClothesHorse, Really Ree, BSF Magazine, Chasebond and more as well as GQ, Esquire, She magazine columnist and much more. Guests were served a range of cocktails and food for the evening by Austin Reed’s Facebook community, including ‘The Stiff Collar’ and ‘The Fenchurch Fusion’ as well as generous helpings of Tattinger Champagne. 

Note to Self:
The new Q club offers customers the chance to shop in an atmospheric interior which provided the perfect setting for the evening.
The Q Club is a stunning place. The idea is simple, it’s for those city boys who want an extra special shopping experience where you can get personal shopping, hireware and bespoke services.

The Q Club is putting a new spin on the ultimate shopping experience, similar to a first class airport lounge.  The club will have a bar and lounge area which can be enjoyed by members and non members, and personal shoppers will be available to care for your every whim. Q Bespoke will measure you for that all important suit and Q Hirewear will cater for any formal hire requirements you have. Once purchases have been made, Austin Reed can then deliver your clothes to your office or home and offers the modern man of today the creme de la creme of shopping experiences.  Jealous girls?  Well you should be.

Austin Reed Q Club

Andrew Strauss, Lewis Moody, Alastair Cook and Courtney Lawes are all Q club ambassadors.

In 1920 Austin Reed changed the face of fashion by being the first to introduce ready to wear suits. Now 110 years after Austin Reed’s creation, Austin Reed made another significant change by launching The Q Club; the first ever private members clothing club of its kind with a clubhouse in the Regent Street flagship store.

A byword for style and elegance since 1900, Austin Reed, the proud holder of two Royal Warrants celebrated 110 years of ‘Dressing for Success’ with the launch of The Q Club, the introduction of Q Bespoke and Q Hirewear.

Offering a unique shopping experience where you can buy clothes without feeling like you are shopping. The Q Club hosts a lounge, a fully stocked bar, Sky Sports on the latest high definition TVs and free wireless internet.

Big Red Management

Over the past decade Big Red Management has built itself to be one of the market leaders in the Sports Management Industry specialising in the world of Rugby Union.

Big Red pride themselves on integrity and most importantly, a personal service, whilst also working hard to build long term relationships with all of their clients. Through experience and a dedicated team of professionals Big Red work to make their clients lives as easy as possible off the field, so that on it they can concentrate on doing what they do best, playing or coaching rugby.

Working with the top sporting names and brands, Big Red continue to build strong and successful relationships, as a result some fantastic campaigns and events.

MORE Photos to be added soon + A Big Thanks to all the management and Press at Austin Reed for hosting a dazzling party. 

For further information on Austin Reed please contact Rachel Wiseman or Ariane Chui
Tel: 0207 534 7832

For further information on Big Red Management please contact Louise Hewitt or Rachael Bradshaw Tel: 0208 879 7424

Ravishing - 10/10

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