10 March 2011

Wrangler Presents 'Stunt' Preview

WHAT Wrangler " We Are Animals "
WHEN 9th March 2011
WHERE The Air Gallery, London

  " Wrangler: Presents 'Stunt' Preview "

Last night, I was attended Wrangler Presents 'Stunt' Preview held at The Air Gallery in Dover Street.  The new installment in the We Are Animals series. The venue was certainly the ideal place to host the preview, the open space certainly allowed guest to browse around the Spring and Summer 2011 Wrangler Stunt Jeans, mingle, drink champagne and watch the clip at the mini cinema. Before I say more here's a preview to the clips:

Wrangler presents ‘Stunt’, the most action-packed, adrenaline-fuelled campaign yet in its exhilarating We Are Animals series.  

‘Stunt’ features real life Hollywood stunt people performing truly fearsome stunts. The
danger, the explosions and the sheer daredevilry are captured in stunning images by
the outstanding US-based photographer Cass Bird, and crew. 
Wearing denim from Wrangler’s Spring/Summer 2011 collection, the two man, two
woman stunt team… 
• JUMPED through a 2nd storey WINDOW 
• DIVED clear of an EXPLOSION 
• FELL through a sheet of GLASS 
• RAN down a street while ON FIRE 
Shot on the ‘New York’ streets of the legendary Paramount Studios in Los Angeles (a
set used by Indiana Jones, Spiderman and The Godfather), the ‘Stunt’ campaign
pushes Wrangler’s thrill-loving brand persona to the max, and tests the limits of what is possible in advertising.   

The team at Surgery PR always know how to throw a great party and last night was no expectation. The private viewing included DF sets from Broken Hearts and included a guest host Eliza Doolittle who DJ throughout the night.   

DJ host Eliza Doolittle
Wrangler: Stunt  
The extraordinary images will launch across style magazines and European billboards in March 2011. 
Wrangler and stunt people share a common history. Westerns were the original Action Movies and the first stunt people were rodeo riders - Wrangler’s earliest clientele. The new campaign reunites Wrangler, the original American adrenaline-fuelled denim brand, with stunt people – a breed of heroes who embody Wrangler’s message: We Are Animals. 
An enthusiasm shared by the whole team, including photographer Cass Bird: “It is rare that I get commissioned in a commercial vain to have an experience as well as produce work that is equally adventurous and risk taking. The Wrangler ‘Stunt’ campaign required a lot of fearlessness and trust - qualities not often found in such projects.” 
Frederic Raillard, creative director of Fred & Farid Group, added: “It’s great as an
agency to have a client that is so fond of creativity - and this for 3 years now! It’s always an excitement and a challenge to create campaigns with Wrangler.” 
Adam Kakembo, marketing director, Wrangler EMEA, said: “This was simply the most incredible shoot. The danger, the energy, the excitement are all real – and they explode off the page in Cass Bird’s incredible images. This campaign shows what Wrangler is all about: resilient, pumping with adrenaline, and acting on instincts. ‘Stunt’ brings to thrilling life the Wrangler message: We Are Animals.” 

Here are some more images of Wrangler "Stunt"

Wrangler jeans are built for strength and tailored for freedom. Wearing Wrangler jeans,
we can surrender to animal instincts, embrace the rush of adrenaline and be our
natural, wild, spontaneous selves. Who wants to be civilized? We Are Animals. 

For further details, press samples and imagery please contact: 
UK PR - Surgery PR
Naomi Meitiner
Exquisite - 10/10

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