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17 April 2011

Diesel Menswear Collection

WHAT Diesel Menswear Collection 
WHEN 17th April 2011
WHERE www.diesel.com

' Diesel Fall Winter ‘11 Menswear Collection '
NO GUNS. NO ROSES. The Brave Natives on tour diary: Diesel Fall Winter ‘11 menswear collection 

This is the story of a boy that goes to college. He spends afternoons playing music in his bedroom, dreaming of freedom. It’s only a question of time: one day, deep in his heart he knows he will be touring with The Brave Natives. When the dream comes true, he’ll travel the world streets to define the beginning of a rock and roll story.
Cotton flannels, with baseball hats and chunky cardigans are the starting point for the young rockstar starring in the first story of Diesel FW ‘11 collection. Colours such as camel, royal blue, purple and yellow set the tone for a new music genre. T-shirts and prints feature raw, hand-crafted graphics borrowed from the language of punk, indie and electro flyers and album art.
Stardom is a pleasant side effect that the life of a musician brings along: the second story tells us about groupies, drinks and crazy nights. But no worries, with our treated soft lamb leather jackets and Shearling coats available in indigo-grey and black-amarelle green we will never loose the Diesel-ness.
When the tour starts, the band wears chunky knitwear. Parker jackets with big 3D pockets, detailed with bullet holders, capes with skulls and guitars are the outcome of a military and hunting inspiration that emphasize the manhood of the collection.
What about 5-pockets? Yes, we have it! Diesel goes a bit preppy in FW’11 by introducing stretch non-denim 5-pocket, also known as Chino’s. But Diesel denim remains a genre by itself: 'Dirty New Age' builds on diesels long term expertise in the field of purposeful grubbiness. This season 'Golden Age & Evergreen washes include nature inspired dyes used to reach a supernatural result (think grass with mystical effects)
3D Evolution is a key concept whereby a selection of  our denims undergo an intense technical treatment which give every pair a truly naturally worn look.

Our key fit concept for the season is made up by five carrot fit silhouettes; 'Tepphar' a super slim fit with subtle innovative construction details, 'Kakee' a slim chino inspired trouser like pant 'Rombee' a cropped twisted leg, 'Krooley' a regular fit with fold over back pockets and zip fly and last but by no means least 'Narrot' our relaxed summer-time comfort cropped fit.
Accessories seem to be coming straight from a rock and roll concert stage, including metal studded belts, hunter caps with fur, rice stitched scarves, jacquard embellished with skulls and soft leather bags ready to be left backstage. The painted studs on the belts are paired with combat boots and the most authentic worker boot in thick cow suede. The used effect achieved through hand made waxing treatments, create an instant vintage look, while the branded stabilizer and the Mohican patch give the shoe a distinctive identity.
Diesel FW ‘11 collection has all you need to bring in a tour bus: just pack it with a bit of wildness, add a pinch of idealism and a guitar, then sit back, relax and sing along.
For further press information please contact:
Richard Storer and Amazing Carl Marshall_020 7520 7759 / 020 75207772

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