17 April 2011

Diesel Women Collection

WHAT Diesel Press Day 
WHEN 17th April 2011
WHERE www.diesel.com

' Diesel Fall Winter ‘11 Womenswear Collection
NO GUNS. NO ROSES. The Brave Natives on tour diary ' 

Picturing the past in the future, Diesel reinterprets this diva’s “rockability”: the melody revolves around draped indigo dresses, graphic printed t-shirts, biker jackets becoming dresses, to emphasize the idea of mixing and remixing. Denim, leather, mesh, canvas and knit are cross faded with one another, overlaid with rich experimental treatments to give products the sensation they have survived at least one rock star life.
The Diesel 5-pocket denim collection has taken a revolutionary turn for Diesel, introducing the Divinely Stretch story: a selection of key styles in classic cuts, from plain indigo washes right through to the highly crafted treated process. The key to this story is within the stretch-fit with stretch waist bands, each 5-pocket has been cut to fit  in all the right places what ever her shape or size, retaining and evolving to have the softest touch denim available. Classic cuts are seen across the range in styles such as the LIVY and LIVIER Skinny fit, RONHOIR High-waisted Boot-cut and the STAPPHY and Chinelle Boyfriend styles.
Indigo yarn (like denim) with a ‘marble wash’ (made with stones that have been dipped in bleach) transform jersey dresses into almost vintage pieces. The sweat dress is treated with a thick layer of dyes blotched on the reverse side enabling the uniqueness of each garment. Beautiful evening pieces can be seen in the hand crochet, beaded dress and faux fur jacket.
While the color palette ranges from indigo, grey, black to military green and burgundy, the super chunky knitwear serve as hybrid jackets, offering premium comfort for the winter, as well as the sheepskin, hand sponged with colored dye. Studded belts mixed with canvas and leather, knitted accessories as well as leggings treated with print, pigment and graphic dye are shaping the collection.
Also in the range are the Divinely Resin and Over-dyed Stretch denim with a 80’s marble wash finishing. The hand-pressed Shiny Chics are an alternative for glitters: sophisticated washes and glue spray ensure to shine like a star.
The FW’11 Diesel bags collection proposes authentic bleached and stonewashed denim, heavy treated canvas and leather featuring manual applied dirty sponging processes. Continuing on from SS/11, the DIVINA bag is updated in new fabrics and washes for the FW/11 season.
Footwear covers all walks in a concise collection of key seasonal styles including; Feminine combat boots, heeled hiking boot styles with winter shearing, native fringed super treated suede boots, and a hybrid hiking style wedge.

For further press information please contact:
Richard Storer and the amazing Carl Marshall_020 7520 7759 / 020 75207772


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