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5 April 2011

Diesel Turbo Denim

WHAT Diesel Turbo Denim
WHEN 5th April 2011
WHERE www.diesel.com
 
' Diesel Turbo Denim '

Diesel have issued the public with a challenge to help tell the technological story of Turbo Denim in a fun, engaging way and in classic Diesel style.
For 30 days, each purchaser of a pair of Turbo Denim jeans is encouraged to become part of the challenge: namely, how messed up, worn in and roughed up can you get your Turbo Denim’s, and what/where and how you wore them to get them looking like this.....
Each pair of jeans will come with a zip card which will act as a guide or checklist of ways to help 'vintage customize' your jeans - 30 tasks for 30 days.



Check out the Video below:

 

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