14 April 2011

J Crew Comes to the UK

WHAT J Crew Comes to the UK
WHEN 14th April 2011
WHERE www.jcrew.com
'  J Crew Comes to the UK '

The preppy label beloved of Michelle Obama will soon be available to UK shoppers at net-a-porter.com – here's why we will learn to love this classic American brand

"Michelle Obama is the best thing that ever happened to J Crew," the New York Daily News announced. But even more valuable than the sell-out was the shift in the label's image. When Michelle Obama wore capri pants with plimsolls to tour her vegetable patch, it blew the cobwebs off a label that had seemed a little dusty. As Jenna Lyons, the creative director of J Crew, says: "The thing about preppy is it can be alienating to some people. It's very coastal and it leaves out a lot of Americans who aren't yachting or going to the beach club."

The big news... J.Crew is opening a stand alone site for UK shoppers! No further details have been released, except for one minor piece that might be of interest: the online store is set to open this SUMMER! 

Well Done J.Crew! We welcome you with open arms

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