' Jared Leto Is The New Face Of Hugo Boss Fragrance '
Jared Leto has been chosen as the new face of Hugo Boss new men’s fragrance – HUGO Just Different. His first campaign will launch soon, with the scent due in July.
“HUGO inspires men to succeed through creativity, which is something I’ve aimed for my entire career. Like the HUGO man I look for inspiration in everything around me and seek out unusual and unexpected things and experiences,” said Leto.
“We are delighted to be working with Jared Leto for the launch of the next HUGO male fragrance. We wanted an ambassador who personifies the experimental spirit of the brand – and Jared is exactly that – a man who with the help of his friends turns his world upside down and back again. We are thrilled to have him star in our advertising campaigns,” said Global Marketing Director for Hugo Boss Fragrances.