23 April 2011

Lacoste L!ve

WHAT Lacoste L!ve
WHEN 23rd April 2011
WHERE www.Lacostelive.com

 ' Lacoste L!ve

Lacoste L!ve is the rebellious arm of the Lacoste brand that targets the excitable, party-going young man.  Lacoste L!ve is an explosion of bright colours, graphic stripes and fitted designs for both day and night. Lacoste, the French high end lifestyle brand with the crocodile trademark, is attempting to carve out a new, snappy reputation for itself by reworking its classic designs in a new and exciting campaign.

Lacoste L!ve Advertising Campaign

Launching this summer, the advertising campaign brings fun to fashion, inspired by a group of Parisian kids getting together and starting a party. Cast through the famous Paris nightclub ‘The Social Club’, these French kids, keeping with what we already know about Parisian style, bring their own sense of youthful elegance to the classic Lacoste brand. For me, it promotes a sense of youthful exuberance, freedom and being brave enough to wear bold colours and to be bold with it. Take a look at the campaign video for Lacoste L!ve


1 comment:

  1. I like the brand Lacoste. I'm fond of this branch Lacoste Live, I think that it is a nice choice for young and trendy people. But most of all I like sporty and stylish fashion eyewear of this brand.


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