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23 April 2011

Men’s Fashion Apple Apps

WHAT Men’s Fashion Apple Apps
WHEN 23rd April 2011
WHERE www.store.apple.com/uk

 ' Men’s Fashion Apple Apps

We all know that applications for the smartest of the smart phones are big business. With Apple boasting with a smug grin about their ten billionth download and Amazon debuting their own – slightly bastardised – version, the realisation is starting to sink in that the big money business is in mobile development. Of course, where one fashion retailer leads, hundreds follow. More and more retailers and magazines are popping up on the App Store every day; either trying to make a quick buck, or adding value to an already great website or product.

My favourite Men's Style Apps

1) GQ (US)


What we have here is an app for sartorial excellence, taken almost wholesale from their already excellent website Valetmag.It’s chock full of advice such as ranging from how to pack the perfect carry case. GQ app is a slick app, dripping in class and etiquette. It is without doubt, one of the most essential apps for business suit types.

2) Style.com

Like everything else that Style.com does, their free app for iPhone and iPad is ridiculous good. That being a frequently updated look at the slew of catwalks that pepper the fashion world; ranging from Acne all the way through to Yves Saint Laurent, with bright images that fill your screen with eye watering beauty.

3) All Saints
The app is styled just like the All Saints stores themselves; devoid of any extraneous colours or textures, it maintains an industrial vibe that sets them apart from their garish competitors. I mean who needs colours anyway, right? The app even reflects their stripped back approach to relaxed tailoring – there are no unnecessary menus, graphics or colours. They’ve managed to pull off having the most simplified app possible and still retained a sense of authenticity.

Instead, you open the app and it’s straight onto the shopping. The whole experience can be summed up like this: a bish, some bash and a whole load of bosh. It does what it does brilliantly, allowing you to shop on the move quickly and easily for all the latest pieces you need in your wardrobe.

4) Esquire (US)


So, yes, they've made an Esquire for the iPad. And, yes, it's about time. But it's pretty good. We do some things with our app that amazed even us and enhance what we do on a monthly basis with the paper Esquire.Great app. The product pictures are clear and crisp, and the images ‘pop’ nicely against the stark white and light grey backgrounds. Whilst there are no flashy Flash animations bogging down your experience.

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