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25 April 2011

Preppy Paris Tommy Hilfiger's Pop-up Prep Store

WHAT Preppy Paris Tommy Hilfiger's Pop-up Prep Store
WHEN 25th April 2011
WHERE www.tommyhilfiger.com


 ' Preppy Paris Tommy Hilfiger's Pop-up Prep Store

Boys in polo shirts and bright-colored pants. Girls in flowery dresses sipping drinks on a grassy knoll. A house with a white picket fence. For a moment, I thought I was suddenly back at Dartmouth College in bucolic New England surrounded by preppy frat boys and sorority girls. Or possibly at a friend’s Hamptons beach house.


Tommy Hilfiger has made a pit-stop in Paris for the brand’s world tour of Pop-up stores celebrating la vie de Preppy. The traveling pop-up shops meant to look like an East Hampton beach house are traveling from Manhattan to Paris then to Milan, Amsterdam, Stockholm, Tokyo, Madrid and Belgium. The house is stocked inside with Hilfiger’s signature designs and all things preppy like plastic ducks, bow ties and a book titled "True Prep". Hilfiger’s capsule collection “Prep World” features 60 men’s and women’s pieces plus a croquet set, leashes and toys for dogs and backgammon-themed beach towels. 

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