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3 April 2011

Wrangler Blue Bell SS11 Preview

WHAT Wrangler Blue Bell SS11 preview
WHEN 3rd April 2011
 
' Wrangler Blue Bell SS11 Preview  '

Hello readers, here's a video preview from the Wrangler Spring/Summer 2011 Collection that follows legendary model Tony Ward as he deals with "the past being in step with the present" - something that Wrangler also hope to achieve with their Blue Bell Collection.  



To find out more, please visit http://www.wrangler-europe.com/blue-bell/ where you will find an innovative, interactive split-screen device (two scenes play in parallel - one runs forwards, the other backwards) which certainly provides an intriguing and imaginative approach to displaying a denim collection.

The business builds its first factory on the corner of South Elm Street and changed its name to Blue Bell Overall Company.

Legend has it that a group of railroad workers who bought overalls at the Hudson store gave C.C. Hudson a bell, and after spending time in the factory, the bell -- like everything else -- became covered in blue denim dust, hence "Blue Bell".

View  http://www.wrangler-europe.com/blue-bell/ for the whole campaign

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