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17 May 2011

DKNY and bag snob collaborate on a limited Edition capsule for resort 2011

WHAT DKNY and bag snob collaborate on a limited Edition capsule for resort 2011
WHEN 17th May 2011
WHERE  www.dkny.com

'DKNY and bag snob collaborate on a limited Edition capsule for resort 2011






BAG SNOB & DKNY COLLABORATE TO CREATE A LIMITED EDITION COLLECTION

AS TOLD BY DKNY PR GIRL

IT ALL STARTED IN 2009 WHEN I STARTED TWEETING, BAG SNOB TWEETED A BLOG POST ABOUT ONE OF OUR HANDBAGS THAT LET’S JUST SAY, WASN’T AS COMPLIMENTARY AS I WOULD HAVE LIKED. WHEN I SAW THE TWEET I WAS FACED WITH THE DILEMMA THAT ANY PR PERSON ON TWITTER DEALS WITH, DO I RESPOND OR NOT? I DECIDED I WAS GOING TO FACE BAG SNOB HEAD ON, SO I TWEETED THEM: “HAVEN’T YOU EVER TAKEN A PICTURE OF YOURSELF THAT JUST DOESN’T DO YOU JUSTICE?” OUR FRIENDSHIP AND MUTUAL RESPECT GREW FROM THAT DAY ON. LITTLE DID I KNOW THAT BAG SNOB WAS A HUGE FAN OF DONNA’S AND HER COLLECTIONS SINCE CHILDHOOD. FAST FORWARD A FEW MONTHS LATER AT A DONNA KARAN PUBLIC APPEARANCE IN DALLAS AND BAG SNOB MEETS AND IS FIT BY DONNA KARAN HERSELF. THE REST IS SORT OF HISTORY.

BAG SNOB HAS ONE OF THE MOST DISCERNING EYES IN THE INDUSTRY WHEN IT COMES TO ALL THINGS ‘HANDBAG’. AS THE FOUNDERS OF BAGSNOB.COM, TINA CRAIG AND KELLY COOK ARE GIRLS WHO PRACTICE WHAT THEY PREACH. THEY ACTUALLY CREATED A HANDBAG FORMULA TO LIVE BY, CALLED THE FIVE ESSENTIALS. ACCORDING TO THEM, THESE ARE THE HANDBAGS EVERY WOMAN NEEDS TO COMPLETE HER BAG WARDROBE: THE TOTE, THE TRAVEL, THE TREASURE, THE TRENDY AND THE CLUTCH. ON THEIR BLOG, THEY EVEN FEATURE VARIOUS CELEBRITIES (ALSO SELF–PROCLAIMED BAG SNOBS) SHOWING THEIR PERSONAL FIVE ESSENTIAL BAGS.

SO IT WAS ONLY NATURAL THAT BAG SNOB MIGHT WANT TO TRY THEIR HAND IN THE DESIGN ARENA AND CREATE THEIR OWN VERSION OF THE FIVE ESSENTIALS WITH A BRAND THAT ALSO KNOWS A THING OR TWO ABOUT BAGS. THAT’S WHERE WE CAME IN… AND TO MAKE A LONG STORY SHORT, BAG SNOB x DKNY WAS BORN.

“THE DKNY GIRL LOVES ADVENTURE BUT IS SAVVY AND PRUDENT”, SAYS TINA CRAIG. “WE WANTED TO CREATE A COLLECTION FOR THE MODERN DAY AMELIA EARHART—A GIRL WHO KNOWS WHAT SHE WANTS AND GETS IT DONE HERSELF, ALL WHILE LOOKING GORGEOUS AND FEMININE. WE LOVE THE STYLES OF EARLY 70’S PIERRE CARDIN AND THE WARDROBE FROM CATCH ME IF YOU CAN. OUR TOTE WAS INSPIRED BY THE MOST ICONIC BAG FROM THE ERA, THE SQUARE PAN AM TOTE PLAYING ON THE IDEA THAT FLYING WAS SOPHISTICATED. THE DKNY GIRL ALWAYS ARRIVES AT HER DESTINATION AS GORGEOUS AS SHE DEPARTED. ALSO IN THE COLLECTION, A CARRY ON WITH A VANITY THAT OPENS UP TO REVEAL FAA APPROVED SIZED TOILETRIES, A CROSSBODY THAT DOUBLES AS A BELT BAG, A GLAMOROUS CLUTCH FOR A CHIC EVENING OUT AND A TREASURED BEAUTY THAT EXUDES FEMININE GUILE. WE WERE ABLE TO DESIGN OUR DREAM CONCEPT. WITH THESE FIVE BAGS, THE DKNY GIRL WILL BE PREPARED TO GO ANYWHERE AND DO ANYTHING, ALL WHILE LOOKING FABULOUS.”

THE BAG SNOB x DKNY LIMITED EDITION COLLECTION WILL DEBUT FOR RESORT 2011. THE COLLECTION WILL BE AVAILABLE TO PRE–RESERVE ON DKNY’S FACEBOOK PAGE, FROM MAY 16 TO JUNE 3. BAGS WILL BE AVAILABLE FOR SALE THIS OCTOBER AT SELECT RETAILERS WORLDWIDE.

ABOUT BAG SNOB
BAGSNOB.COM IS AN EDITORIAL WEBSITE THAT FOCUSES ON HIGH–END LUXURY HANDBAGS. IT FEATURES THE LATEST “IT” BAGS, AS WELL AS PREDICTIONS FOR THE NEXT “IT” BAGS AND A DISH ON BAGS THAT ARE NOT SNOB–WORTHY. BAGSNOB.COM OFFERS PROFILES ON LEADING AND “UP AND COMING” DESIGNERS AND FASHION UPDATES KEEP READERS IN THE KNOW. WITH MARKETING SAVVY AND STRONG TECHNICAL CAPABILITIES, THEY ARE CONTINUALLY ADDING SPECIAL FEATURES TO KEEP THE CONTENT ON THE CUTTING EDGE OF ONLINE PUBLISHING

http://www.bagsnob.com/

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