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30 May 2011

Jaeger AW11 Collection

WHAT Jaeger Press Day
WHEN 30th May 2011
WHERE Jaeger, Regent Street

' Jaeger Press Day Men AW11 '
This whole month was press day season again, which means glimpses at all my favourite brands’ coming seasons collections, and I was delighted to support and view one of my favourite brands Jaeger London.

More about the amazing Jaeger London brand.. is a long established brand that has been around since 1884 which is renowned for it's quality, statement coats. Head designer Stuart Stockdale has successfully managed to retain the feeling of heritage while moving the Jaeger image through to the current day. ... The brand has honed it's talent to maintain a chic, luxurious reputation, which is an absolute must see at fashion week (Olivia Palermo was front row at their AW11 show).   

British elegance in bright block colours, colonial references, relaxed tailoring and classic signatures with a contemporary edge. Thoughts: Among the dark collections we've seen so far, Jaeger offers a bright breath of air next season.

Jaeger played to a full to bursting London Fashion Week, who were eager to see how the brand would fair. The notes explained the colours of the season were to be the British Landscape interspersed with muted tones of colonial climes.  









Jaeger, a British institution, is really leading the way in home-grown fashion at the moment. The collection wowed me with the designs they showcased during London Fashion Week, so it was great to see the work of the brand in one place at Jaeger’s Autumn/Winter press day.

The shoes and accessories are both brilliantly functional and amazing to look at, including these striking mahogany boots (above). 

  iRate
10/10
STUNNING

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