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14 May 2011

Superdrug Beauty Card Launch

WHAT Superdrug Beauty Card Launch
WHEN 12th May 2011
WHERE Haymarket Hotel


' Superdrug Beauty Card Launch '

This week, I was delighted to attend Superdrug's New beauty Card press day launch at the gorgeous Haymarket Hotel. The event was held by the swimming pool a superb location for the launch with amazing hand & back massages available, threading, make up tips during the day.

This Spring will see Superdrug launch its first ever customer reward programme with a new loyalty card launching in May 2011.
The programme has been designed after extensive customer research and aims to be simple, and make it easy for the customer to earn and redeem points, as well as take advantage of great in store and personalised offers.




Hand massage
Superdrug is now looking for a CRM agency to help prepare for the launch and ongoing management of the programme.

Dan Jarvis, Superdrug head of marketing said: “This year it’s all about our customer; rewarding loyalty, offering the best everyday accessible beauty on the high street and online, and doing it in an unmistakably Superdrug style.  We look forward to finding the right people to work with on this exciting project.”
 
Earn one point for every £1 spent, these can then be redeemed in store.
To celebrate the launch you wil be able to earn 50 bonus points for evey £5 spent on Superdrug branded products - until 7th June and dont forget to register your card online to save more point. 

iRate
10/10 
Go and get your card Fashionista's!!

A special thanks to the press team at superdrug for a wonderful afternoon.

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