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15 May 2011

Wrangler Blue Bell S/S 11 Ad Campaign

WHAT Wrangler Blue Bell S/S 11 Ad Campaign
WHEN 15th May 2011
WHERE www.wrangler-europe.com/blue-bell

'  Wrangler Blue Bell S/S 11 Ad Campaign '

Tony Ward features on the Spring Summer 2011 ad campaign of Wrangler Blue Bell for the third times.
To find out more, please visit http://www.wrangler-europe.com/blue-bell/ where you will find an innovative, interactive split-screen device (two scenes play in parallel - one runs forwards, the other backwards) which certainly provides an intriguing and imaginative approach to displaying a denim collection.

The business builds its first factory on the corner of South Elm Street and changed its name to Blue Bell Overall Company.

Legend has it that a group of railroad workers who bought overalls at the Hudson store gave C.C. Hudson a bell, and after spending time in the factory, the bell -- like everything else -- became covered in blue denim dust, hence "Blue Bell".

Check out the whole campaign below:
 




 
 
To find out more, please visit http://www.wrangler-europe.com/blue-bell

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