WHAT Disney Store & Fragrance Launch
WHEN 6th June 2011
WHERE Disney Store, 350 Oxford Street, London, W1
' Disney Store & Fragrance Launch '
Last week, I was invited to the Disney store launch. I was delighted to get a sneak preview at the Disney’s store on London’s Oxford Street.
The new store concept, unveiled the designed to make the Disney shopping experience more fun, more interactive and even more Disney-tastic: from the car shop where you can fit your own wheels to your toy automobile to the drawing area where children were treated to a step by step masterclass in how to draw the big cheese himself. The new Disney Store is a fantastic showcase for the brand, giving families a real retail treat.
The biggest in Europe, The branch is twice as large as the previous Oxford Street store and has taken two years to plan and construct.
Discover a new world of…..Imagination
Imagination, the signature fragrance used throughout the newly designed Disney Store, is described as an enchanted forest of sequoia trees, cool moss and green leaves. Inspired by the trees that line the route of the magical path within the new stores, the fragrance gives the sense of being in an enchanted forest. It’s a timeless scent inspired by nature that instills a feeling of natural calm, allowing the imagination to soar.
Imagination products are available as home fragrances, including candles and room scents, in Disney Store locations nationwide in June 2011.
Check out the fragrance and the new store at 350 Oxford Street, London, W1