21 July 2011

United Nude London Flagship store

WHAT  United Nude London Flagship store
WHEN 21st July 2011
WHERE  14 Floral Street

' United Nude London Flagship store '

Last night I was truly delighted to attended the London Flagship store launch for United Nude at heart of Covent Garden. Having being a fan of the brand’s Dutch Creative Director and architect, Rem D. Koolhaas who work is in fact a clear example of the future.

Shoe store United Nude concept store is a dark concept in where the entire store is kept dark. The only lights will only be coming from the shoe display putting the spot light on each shoe.

The store certainly resembles colours from a Calvin Haris video set or a Wall of Light where I found myself completely enchanted and allured in. The shoes are perfectly displayed and placed on a LED wall. United Nude has blasted its way into London’s atmosphere with its famed Wall of Light and super stylish shoes.

United Nude's shoes categories from "affordable luxury", a category that means shoes sit at a fairly comfortable bracket of £100-£250 to Iris Van Herpen bad boys coming in at £695.

With his flagship stores, he also gets to enjoy his passion for architecture, with a truly unique “dark-shop” concept, which means the store is completely dark in all areas other than those where the products are showcased and literally highlighted. 

The launch was certainly a sucessful one, the crowd were magnificent, the hospitalitaly was immaculate and everyone had a enjoyable night. 


A special thank you to the lovely team at Surgery PR for always throwing a great launch!!

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