7 September 2011

Bloggers Lunch & TK Maxx Press Day

WHAT TK Maxx Press Day 
WHEN 7th September 2011
WHERE  Paramount London

' Bloggers Lunch & TK Maxx Press Day '

Yesterday, the lovely management at Fluorescent PR invited me to the Blogger’s lunch and to view the launch of TK Maxx new AW11 collection. We were wined and dinned at the gorgeous Paramount restaurant’s Red Room, which offered spectacular views all over London. located on the 32nd floor of Center Point.

The lovely team from Fluorescent organized a 3 course lunch where fashion bloggers mingled. 

Press Event Launch

After lunch we moved to view the TK Maxx’s new AW11 not only were there outstanding clothes to look at but The circus theme featured mini candy floss and popcorn, giant balloons which were exquisite.

This the company that is known for its quirky style of clothing, beautiful collection of on-trend, stunning pieces, all at ridiculously discounted prices.. Their garment ranging from Versace, Ralph Lauren, Paul Costelloe and more the fashion stake can be said to be authentic and certainly striking, trendy that is different to other high street retail store.

I was so impressed with the the men's collection. Tailored blazers from Paul Costelloe, Dolce & Gabanna, Ralph Lauren chunky over size knitwear with very interesting and eye-catching animated design which can be teamed up with a skinny jeans and boots. I couldn't believe I found 6 super stylish high end, tailored blazers at the press day. This year TK Maxx have found Tailored jackets that have a classic-modern cut and can be perfectly combined with any sophisticated business outfit. Premium materials, subtle colours and patterns make up a look of elegant understatement.

Men’s clothing has undergone a rapid transformation in the last few years. Formal and casual wear are today nonchalantly mixed and matched by men. TK Maxx buyers have ensured this season that every man can find chico at their local stores. One trend that we’ve been seeing in the spring and also going strong this summer is the coloured chino.

Light colour chinos are also an option. Light pink, baby blue, and violet purple are all amazing options that give you more freedom. In the photos below, there are three different men each in light coloured chinos. Each of them used the techniques we talked about with bold chinos but also were allowed to wear  items that had equal color brightness. This made their outfits look bright and summery without being over the top.
Chinos are going to be the difference between being just another guy and being a fashionable male, so  expand your wardrobe with this summer essential.

The Womenswear was extremely strong too TK Maxx have gone all the way this year to ensure that your styled effortless ensuring the ladies Floral dress with feminine clean cut silhouette, lace dresses and skirt with a high waistline can be seen in the collection. Offering you the gold label with beautiful high end designer dresses for less in particular Versace, Elie Tahari and Galliano to name a few brands available. So HURRY HURRY and get those dresses before it sold out. 

Check out the New TK MAXX AW11 Ad

The TK Maxx press day was really one of the BEST press days I've ever attended. 

A Special thank you to Florescent PR & TK Maxx for a wonderful time.

Find out more on www.tkmaxx.com (Big Labels Small Prices)

1 comment:

  1. It was such a great day, sorry I didnt get a chance to have a proper chat with you! Your review is fab, I have just been going through all the photos I took, such amazing pieces cant wait to write it up, Pearl x


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