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14 September 2011

Das showing at Vauxhall Fashion Scout

WHAT Das showing at Vauxhall Fashion Scout 
WHEN 14th September 2011
WHERE  www.dascollection.com

" Das Showcasing at House of Evolution during Vauxhall Fashion Scout " 

DAS is a luxury fashion brand with home grown aesthetics, bringing culture across borders. This year they'll be showing there first ever collection during Vauxhall Fashion Scout.

DAS meaning Daffa, Abba and Suwaieya, the collection incorporates the different styles of Abayas worn across the Gulf region. 
A collection of unique Abayas infused with cutting edge styles aiming to put traditional dress onto the international fashion map.




Olivia Palmero in Das

There is nothing literal about the S/S 2012 Ready-to-Wear DAS collection when it comes to Ancient Greece or Roma. However, in referencing the period fashion during the reign of these Empires, the Beljafla sisters where inspired by the era’s mystical and style prowess when designing their new line entitled” Goddess”. Envisioning a woman walking through the market place on streets of cobblestone, the Beljaflas see this Goddess as regal, with a surrounding girth of beauty, strength and pride, as the garment she wears flows in sync with the wind. The designer’s intentions were to create a collection that projects these characteristics through the elements infused in their divine pieces.


With intentions of making this DAS line very feminine, classic and fun, the silhouette of the garments cascade around the body, elegantly draped in combinations of shears and solid fabrics giving it levels of depth and dimension.  The usage of fabrics in layering creates a flow and cohesiveness to the construction in both single and paired pieces.  Material such as, metal give the illusion to the reference of armour, as well as dramatic techniques used to broaden the shoulders by adding panelled embroidery, which also gives the look strength and a sense of entitlement. 

Be sure to follow Das collection showcasing at Vauxhall Fashion Scout at House of Evolution this Sunday at the Freemason Hall.

Das is available at Harrods.com

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