7 September 2011

Rugby Ralph Lauren London Store Launch

WHAT Rugby Ralph Lauren London Store Launch
WHEN 8th September 2011
WHERE  Rugby Ralph Lauren, 43 King Street, Covent Garden, London, WC2

' Rugby Ralph Lauren London Store Launch '
Autumn has finally graced us all with it's presence and arrival of Rugby Ralph Lauren.  On Monday, we celebrate the exquisite arrival for preppy-chic store launch. 

The exclusive Launch party was held within the Rugby Ralph Lauren first EVER Europe store in London’s Covent Garden. The Covent Garden store is filled with quintessential pieces of British Heritage. From sweaters, blazers, oxfords and chino's.

The Rugby Store housed over two floors in a period conversion just beside Covent Garden’s world famous piazza  and brings that good ‘ole feeling that takes us to what we all love and embrace. The cocktail reception preceded a live band performance throughout the night and a photo shoot section snapping the prep out of everyone.

The stunning Rugby collection also includes a “Make Your Own” area where items such as bags, polos can be customised with initials, numbers and emblems to make purchases truly unique. The Rugby collection, available only in Rugby stores and Rugby.com, combines an Ivy League–inspired sensibility with an irreverent attitude to create an energetic, modern collection.

Rugby is known as the campus, downtown prep-style collection from Polo Ralph Lauren and has pumped Covent Garden into a more stylish, modern, vibrant destination that as a Londoners I can be proud of. 

 The event was a great success with the Rugby Ralph Lauren team and also a photoshot session was provided by renowned photographer Jackie Dixon.


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