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6 January 2012

Austin Reed Store Launch Party

WHAT Austin Reed Store Launch Party
WHEN 6th January 2012
WHERE  100 Regent Street, London

'  Austin Reed Store Launch Party '
Last month, I was invite to Austin Reed party. The dashing event was pretty swank – the atmosphere was electric. 

British heritage brand Austin Reeds threw one electric party to celebrate the re-opening of their flagship Regent Street store last month.  Marking the opening of the Austin Reed and Viyella flagship stores, guests were entertained by The Overtones, magician Christopher Howell and singer Mike Davies. Austin Reed's vast new store at 100 Regent Street is a mecca to well-designed, well presented menswear.
 Marking the opening of the Austin Reed and Viyella flagship stores, guests were entertained by The Overtones, magician Christopher Howell and singer Mike Davies and were treated to traditional British fare and heritage cocktails throughout the evening.
Guests were treated to a blitz of Britishness encapsulating the 111 year British luxury heritage of Austin Reed. Traditional British fare and heritage cocktails were the order of the evening.  Designed by architect, Mark Pinney, three floors and over 20,000 sq ft show numerous collections from the formal to casual and includes Austin Reed's collaboration with Richard James - Cut.  Warm wooden floors and plush carpets contrast with exposed brick walls, iron girders and a glass-walled stairway. Areas are open plan as the customer walks through open shop in shops which is more designer dept store in feel. Sock walls, a curved 60ft wall of shirts and tailoring on tap from ready-to-wear to bespoke suiting makes this the ultimate City gent stop off. Co-ordinating brands stocked included Church's Shoes and Hunter.
Hosting the event was Austin Reed CEO Nick Hollingworth, which was attended by some of fashion’s influences such as Dylan Jones, Editor-in-Chief of GQ magazine. , Sir Philip Green, Sir Stuart Rose, Harold Tillman.  
The Stylish girls from Austin Reed

GQ Editor ( Dylan Jones)

The New Store

The Overtones

 Alastair Cook and Courtney Lawes


Beautiful Rachel

  
A special thanks to team Austin Reed for one electric and stunning launch party! Happy New Year team!  

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