25 January 2012

Effortlessly Cool with Luke Evans

WHAT  Police Eye UK Ambassador Luke Evans
WHEN 25th January 2012
' Effortlessly Cool with Luke Evans '

Last Night, the super amazing team; Surgery PR threw a celebration party to welcome Luke Evans to the Police Eyewear family. The Hollywood superstar Luke Evans has just been signed as the UK Brand Ambassador for Police eyewear. Shown below wearing Police Sunglasses with their original trademark blue lenses.

Luke is certainly the perfect ambassador with his strong appeal to fashion conscious men of all ages. Following in the footsteps of other great brand ambassadors such as Bruce Willis, George Clooney and David Beckham. (Well done)
Police has progressed to become a hugely iconic brand and favoured due to its cutting edge, understated and sophisticated style. The range of Police sunglasses have a distinctively sporty and casual edge but retain a high level typical of Italian chic. The sunglasses are never ostentatious or too overstated but have a confident styling that keeps the designs highly wearable, practical and incredibly stylish. The frames are designed to suit and flatter a wide range of face shapes and are extremely well constructed to ensure durability. 

Celebrities attending the event included Luke Evans (of course), Aidan Turner, Oliver Jackson Cohen, Jay Camilleri, Rita Ora, Noelle Reno, Georgie Okel, BB, Milo Cordell (The Big Pink), Robbie Furze (The Big Pink), Mary Charteris (DJ) and Leah Weller. 

Guests drank Ciroc cocktails and viewed the new campaign images styled by Tom Stubbs and photographed by Jason Hetherington. A huge thanks to the amazing team from Surgery another amazing launch - starting 2012 with a BANG!!

Read more about Luke on: www.police.it

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