12 April 2012

Links of London McLaren Launch

WHAT Links of London McLaren Launch
WHEN 12th April 2012
Sports meets Style '

Last week,  the press launch of our McLaren Sport by Links of Londoncollection at One Hyde Park in Knightsbridge, London. McLaren Sport has teamed up with jeweller Links of London to create a small but intimate collection of men's jewellery and accessories that set out to capture the spirit of the Formula One cars.Timelessly elegant, the collection combines the structural aesthetic with innovative materials in their cars and is modeled by both Jenson Button and Lewis Hamilton.

The inspiration was inspired and carried by the Vodaphone McLaren Mercedes Formula One cars. You really can't go any wrong with that. The pure history, manufacture and the fusion of the hi-tech makes it the perfect inspiration.

The collection consist of Key Rings that double as USB sticks, dog tags and accessories designed for your iPad, chunky rings, bracelets and cufflinks referencing everything from the axis within the cars to the patented design of the screws

The range starts from £75 and is available from April 15, with leather goods launching later this spring.



  1. Cool jewellery! Check out the video news report from the launch event here:


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