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9 June 2012

Bugaboo & Viktor&Rolf collaboration

WHAT Bugaboo & Viktor&Rolf collaboration
WHEN 9th June 2012
WHERE Paris, France 

My FIRST Car exclusive Video by Viktor & Rolf '

Having been one of the exclusive people to have seen this video yesterday - its time to share with my lovely readers. Check out the awesome video below:


A feeling of freedom rushes through your veins when you're cruising around in your very first car. So what better way to start your child's journey in life than with Bugaboo's latest special edition? Together with fashion designer duo Viktor&Rolf, Bugaboo has built upon the automotive soul of its strollers to create a brand new exclusive limited edition.

The result of this inspired collaboration includes the new Bugaboo Cameleon3 and matching footmuff. Renowned for their avant-garde couture creations, Viktor&Rolf added signature car trademarks to the Bugaboo Cameleon3 and named it My First Car. The customised stroller comes in a cool mono-colour anodised grey chassis, with grey, classic sports car-style fabric, a leather-look canopy with a matching leather-look wheel skin -- hand-stitched to the handle bar and carry handle. Through the rear window of this canopy, you can keep an eye on your offspring while they're facing -- and enjoying -- the world. My First Car is also exclusively equipped with rear silver alloy wheels featuring the iconic Viktor&Rolf emblem.

Viktor&Rolf is Bugaboo's latest fashion collaboration and follows in the footsteps of Missoni, Marc Jacobs, Paul Frank and Bas Kosters. Viktor&Rolf founders, Viktor Horsting & Rolf Snoeren said: "Working on this collaboration with Bugaboo was a creative challenge for us as it's out of our immediate design sphere, which always proves to be interesting as you can think about objects differently. In doing so, we envisioned a My First Car Bugaboo -- a luxurious and innovative vehicle which is the ultimate in mobility design. There is a slightly ironic and unexpected twist as this Bugaboo takes to the open road -- but we love the idea of any design object being transformative."
Bugaboo's Chief Marketing Officer Madeleen Klaasen commented: "We are extremely proud of the result of our collaboration. 

With My First Car, Viktor&Rolf have added ingenuity and originality to the modern lifestyle and mobility of parents today. We love how they both literally and figuratively turn what's expected upside down. That creative imagination complements our products and our brand perfectly."


SIMPLY AWESOME!!!

 

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