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18 July 2012

Firetrap AW12 Collection launch

WHAT  Firetrap AW12 Collection launch
WHEN 18th July 2012
WHERE online

' Firetrap AW12 Collection '

Last week, again the awesome team from Tea and Cake PR invited me along to an exclusive launch which showcased the new Firetrap aw12 men and women's collection.
Where on earth do I begin?!! I was pleasant surprised with how this season collection was diverse and catered for every customer from evening wear, tweed blazers, preppy knitwear, tweed biker jacketthat's just the start.   
 
For AW12, Firetrap have kept 'exploration' at the heart of their aesthetic, using the adventures of Sir Ernest Schackleton and early mavericks of invention as the starting point. Old journals and charts map the collection, steering the vision of these pioneers straight into 21st century Londonism, remaining true to the brand’s distinct DNA.   

 The collection offers edgy coolness to any outfit  such as three key trends: Modern Heritage, Active Anarchy, and Iconic Rock has an abundance of tweed, aztec and cosmic prints, leather and faux fur, and channels this seasons take on 'tradition'- love.













Thanks for my pieces can't wait to rock the chinos and blazer soon!


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