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5 July 2012

Garcia Jeans Launch, Amsterdam

 

WHAT Garcia Jeans Launch, Amsterdam
WHEN  5th July 2012
WHERE Online 

Garcia Jeans Launch, Amsterdam '

The amazing team from Garcia Jeans invited me and my fellow bloggers Camilla,down to Amsterdam for Garcia Jeans launch & fashion show.

The event was truly similar to a fairy tale held inside the Amsterdam forest with that urban jungle twist to it. The scenery was incredible certainly on of the most beautiful and creative events I've ever been too. 
During the arrival, guest were immediately treated to champagne, buffet and got to mingle with the international press.  Also music performed by a live band and name of Natalia Jayden kept us swagging on the forest.A party held to celebrate the launch of  the new Garcia Men's, Women's and Kids collection.  Me and Camilla were then taken back stage of the fashion show where we met the models, exclusively saw the collection and even watched the rehearsals which was divine. 
 
About the brand:
A relaxed Mediterranean vibe. We design clothes for tough teenagers, men and women. Garcia. Product with Character.

Fashion show:
Having been placed on the V.I.P press seating area, which gave us directly a perfect angel shot was truly incredible. We literally had the models stopping in front of us for a pose. The SS13 men's collection consisted of casual wear such as light and dark denim jeans, quilted jackets, open denim shirts with a vest, light cardigans and scarves. Most of the looks had a wide range of denim jeans with a layering. The second show had a more preppy theme to it with bright coloured chino's such as green, electrical blue with cropped t-shirts. Colourful shorts layered with blazers to give that summer look.

 The Ladies collection was much diverse yet it has a jiff of rock chic feeling such as the girls wearing a denim jump-suits, high wasted jeans with heels, light denim dresses, knitwear, cropped shirts with denim waist coast to give it that edgy look.  
 
The Kids collection had everyone standing and cheering. The collection consisted long sleeve hoody featuring a zip through fastening, the denim head to toe look, caps, rock chic style for the girls with stripes. The boys had colourful chinos and denims with layered shirts, trainers, and denim jackets of course. The Garcia Jeans junior featured a young boy so adorable who got the whole audience cheering for him including I. 

I personally would like to thank the entire Garcia jeans team from Berndt, Alex, Eva, Carmen, Ariadne and everyone who made the event the best event ever!

 
Don't forget to check out www.garciajeans.com
& Twitter  












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