3 February 2014

A Modern Romance with Aquascutum SS14

WHAT A Modern Romance with Aquascutum SS14
WHEN  3rd February 2014
WHERE online

' A Modern Romance with Aquascutum SS14 '

This SS14 Inspired by understated British elegance that never goes out of fashion, Aquascutum reveals the style elements of their 162 year history with an offering of iconic pieces that focus on future trends. 

Behind the Scenes of Aquascutum’s Spring Summer Campaign 2014 

Working with brand communications agency Crave, Aquascutum reappointed Swedish photographer Andreas Sjodin, to capture the distinctive feel of the SS14 collection. Sjodin’s work reflects both the structured and elemental beauty of the garments, which were brought to life by Austrian/German supermodel Werner Schreyer for the second season running, and British-born model Helena Greyhorse.

Menswear for the Modern Gentleman 

The SS14 collection balances the tailoring and luxe fabrics of outerwear, evening and casual wear to elevate the silhouette of the modern gentleman. Representing the rebirth of Aquascutum’s British values, the direction of the menswear looks encompasses strength of craftsmanship that will expand the reach of his wardrobe; embracing blacks, browns and rust-reds for the season. 

Visit the Aquascutum store on 24 Great Marlborough Street 

Website: http://www.aquascutum.co.uk/ 

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