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13 March 2014

Superdry Premium Lounge launch

WHEN  17th February 2014
WHERE Online 




Just last week, a day before London Fashion Week. I was exclusively invited by the amazing team from Superdry to view the stunning Premium Lounge located in the flagship Regent Street store in London.

Me and two other journalist had the honour to browse around, check out the new collection, view Savile Row tailor Timothy Everest pieces while we sip a drink and try on some pieces.

The lounge mixes luxes leather, Cheaney, Copper Label Selvedge Denim, class and changes the shopping experience for everyman. 
The lounge is an elegant listed Art Deco basement lounge and home the Premium collection that everyone adores. It also offers customers personal shopping, monogramming, tailoring and refreshment services which is a bonus Fashionmisters.

You MUST MUST check out the Premium lounge this will change you're clothing experience. 









Check out the launch video below:

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