17 July 2014

HUGO BOSS Master the light

WHAT HUGO BOSS Master the light
WHEN  12th May 2014
WHERE  Online

The Boss eyewear presents “MASTER THE LIGHT”: The new special dedicated to the eyewear collection.

“MASTER THE LIGHT” is the new concept perfectly capturing the spirit of the BOSS Eyewear Collection, focusing on a sophisticated personality and on the ability to tap the full potential of success in life. Addressed to men who enjoy the comfort of lightness, innovation and design. 

A new video shows a day of the BOSS man facing the right light at any moment, whether in work life or in private. 

Discover the inspiring video and the new eyewear collection on masterthelight.hugoboss.com with a unique and highly enjoyable short film which reflects the viewer’s daytime. The dedicated website will take the viewers into the various moments of the day and invite to “share the light” on people’s social networks in an engaging viral mood.  

‘Master the Light’ with the new BOSS Eyewear Collection: its essential design and ultralight materials provide a perfect visual control at any occasion and the utmost comfort throughout the day.  

The launch of the video will be supported by dedicated on-line activities, involving international fashion bloggers and visibility on social media networks to communicate and enhance the new concept.

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