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12 May 2014

TK Maxx Me. By Me


WHAT TK Maxx Me. By Me
WHEN  12th May 2014
WHERE  Online


The New for SS14, Me. By Me. is all about celebrating individuality and encouraging people to find their own style and inspiring others to do the same. To WIN £60 voucher from TK Maxx simply tweet your favourite look that sums up their ‘Me by Me’ to you and TK Maxx with the hashtag #MebyMe to @PRINCECASSIUS
DEADLINE: Monday 26th May 2014 
Good luck x 
 

 

The campaign centres around the insight that people are at their happiest and most confident when they are their true selves. It aims to inspire shoppers to unlock their individuality and celebrate their own individual sense of style.

The UK cast features a selection of customers who all represent the essence of Me.By.Me due to their individual and unique style, including 82 year old photographer Martin Gordon from London who doesn’t plan to ever retire, fashion savvy five- year-old Henry Hawley and elegantly attired, laidback mother of three, Alix Hawley (38).    







Other UK cast members include:
·       Cameron Taylor (26), a travel enthusiast and beach aficionado with a skater style from London
·       Justina Bailey (28), a graphic designer and self-confessed creative nerd  with a quirky dress sense from London
·       Louis Dewhurst (33), a dapper sports therapist and admirer of Elvis from Yorkshire
·       Pia Sarkar (25), a student and lover of 50s music and bright lipstick from Brixton

The cast were taken on a trip of a lifetime to Cape Town, South Africa, where for 10 days they were encouraged to experiment with style and take part in a series of fun and experimental activities to help unlock their  Me. By Me. mind-set. With no scripts or storyboards, the cast were given free rein to shape the direction of the campaign and experiment with a wide choice of clothing and accessories from stores  

The campaign conveys TK Maxx’s unique shopping concept providing shoppers an affordable way to experiment and try on new items to express their individuality. Unlike other high street stores, no two stores or days are the same. Each store has on average over 50,000 items, receiving an assortment of 10,000 new pieces, styles and colours every week of designer labels, top brands, up-and-coming labels, stylish fashion and one-off gems, at up to 60% less than the price you’d pay at a traditional department store or on the high street.

The stories of each of the cast have been captured on film and can be viewed online at mebyme.tkmaxx.com alongside style-inspiring content created by fashion lovers and TK Maxx shoppers across Europe who have uploaded their #MeByMe style online.

For style inspiration, go to mebyme.tkmaxx.com or join in the conversation at #MeByMe, for a chance to star in the final Me. By Me. TV advert on screen later this summer.


1 comment:

  1. tk maxx infomation is very nice but please provide the information about Debenhams Discount Code

    ReplyDelete

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