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19 April 2015

Chanel partners with Net-a-Porter for its first ever pop-up online store


WHAT Chanel partners with Net-a-Porter for its first ever pop-up online store
WHEN  19th April 2015 
WHERE  Online

Net-a-Porter has announced a groundbreaking partnership with Chanel to present the new Chanel fine jewellery collection – Coco Crush – launching on April 15 for just three weeks.After revealing that it is working on its first ever eCommerce store for 2016, the temporary digital space marks Chanel's first ever online shopping project, and a new concept for Net-a-Porter, who built the shop-in-shop from scratch using Cloud-based technology. The Coco Crush collection draws its inspiration from the matelassΓ© (quilted) effect found on so many of Chanel's luxury leather accessories. For the first time the scored quilting effect is applied to this capsule collection of 18 karat yellow and white gold bracelet cuff and rings, for an unmistakably Chanel look. The full range comprises five rings and one cuff, all of which will be available exclusively through Net-a-Porter.







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