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19 June 2015

Diesel Underwear Revolution "Hero Fit"


WHAT Diesel Underwear Revolution "Hero Fit" 
WHEN  19th June 2015 
WHERE  Online


Diesel presents the Hero Fit, a revolution in men’s underwear. Contemporary and comfortable, Diesel’s newest fit is shaped with a focus on fabric, form and function. Melding a natural textile with technical savvy, the Hero Fit features a duo of iconic men’s underwear styles constructed with extreme comfort and pure softness, a boxer brief and classic briefs. Breathable, natural cotton fiber Modal, soft and comfortable on the skin, is cut into body defining fits that skim and flatter the torso. This new contour defining construction shapes and enhances at the front and lifts and defines at the back.






The Hero Fit will have dedicated visibility in London’s influential department store Selfridges. For a month in August, specially appointed lightboxes in the Oxford Street flagship will showcase the line.

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