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21 June 2016

London Collection: Men SS17 Highlights



WHAT London Collection: Men SS17 Highlights
WHEN  21st June 2016 
WHERE  Online

Another "London Collections: Men" has come to a close, and what a ride it was. London menswear is often unique but never dull, and this season saw everything. Read my guide to the most memorable moments – plus the take-away trends to know for next spring and summer 2017.

Gandhum SS17 
www.gandhum.com

The SS17 collection undoubtedly emulated British class with style.  The well-groomed gentlemen were styled in immaculate linen shirts, printed trousers and ties, ranging from casual wear to evening wear. This was one of the most creative presentation and collection I had seen throughout LC:M and was extremely impressed. The GANDHUM SS16 accessories range is now exclusively available at the home of independent luxury fashion, Wolf & Badger, London and international expansion is planned.    





Velsoir SS17 Presentation
www.velsvoir.com


Always one of my favourite presentation throughout LC:M, Velsvoir announced an exclusive collection for London Collections: Men SS17. The collection follows the Velsvoir journey from the signature velvet bow ties, designing a series of looks apt for a summer soirΓ©e that draws inspiration from heritage whilst evolving the aesthetic for the modern dandy. The collection was full of electric seasonal dusky cotton velvet tuxedos for the SS17 range. 
Can’t wait to get my hands on them!


Thomas Pink SS17
www.thomaspink.com



On Saturday 11 June 2016, the stylish yet modern British shirt maker Thomas Pink showcased the best of its spring summer 17 business range, in an effort to reinforce the brand’s commitment to providing men with immaculately cut and finished formal shirting, five days a week. Models clad in their underwear were one way to highlight the dress shirts and accessories at Thomas Pink's presentation. Shirts were styled with crisp cotton boxer shorts. I really have to say Thomas Pink really knows how to attract a crowd's attention.



Simon Carter SS17
www.simoncarter.net

Simon Carter the iconic British menswear designer showcased his SS17 collection once again held at the Union club. Simon Carter pieces burst with colour and prints and inject a contemporary lightness of touch to ones personal style. The collection allows wearers to have a fresh, stylish look but still ensures that dapperness to it.  Yet again, always one of my favourite LC:M presentations and the man is fabulous, how can you not love him! 











Superdry SS17 
The SS17 #SuperdrySport Collection is an evolution of Superdry’s aspirational design story, offering essential items for everyday fitness as well as capsule collections for Athleisure, Yoga, Gym, Running and Cycle.
In the meantime, you can shop selected products from the show on superdry.com.

Pretty Green SS17
Another favpurite has to Pretty Green SS17 Presented where they hosted a rock n’ roll event, celebrating the launch of the label’s exclusive Best of British S/S 17 collections and collaborations. The Apartments at the Hoxton in Holborn, Central London, played host to the event. Soho Radio broadcast live on the night with resident DJ’s Simone Marie and Eddie Pillar both playing during the event.
With a theme of ‘Best of British’ the SS17 Black Label collection encapsulated a uniquely British message. The static presentation showed pieces inspired by the psychedelic era of the late ’60’s, featured statement pieces symbolic of that time, blended with classic British style references.
The SS17 Black Label collaboration with British brand John Smedley to produce a capsule collection of knitwear. Key pieces include a knitted striped shirt and our signature paisley that has been digitally printed onto a soft cotton crew neck jumper.
The Pretty Green X John Smedley Collaboration will launch with the Black Label collection in January 2017.

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